The Olaplex Treatment: The Ultimate Protection for Bleached Hair

Do you dream of a major hair transformation? Bleaching your hair is a big chemical change. Therefore, it requires extreme care and professional skill.
Many clients ask us how to keep their hair healthy during a color change. Specifically, they want to avoid severe breakage and dry ends. Today, we are answering your biggest question. Let us explain exactly why we always recommend an Olaplex treatment when we bleach your hair!
What Happens When You Bleach Your Hair?
First, let us look at the actual bleaching process. Lightener is a very strong, necessary chemical. Specifically, it forces your hair cuticle open. Next, it actively removes your natural dark color pigment.
However, this intense process also causes internal stress. Furthermore, bleach physically breaks your hair bonds. Consequently, your hair instantly becomes weaker, drier, and very fragile. Ultimately, without proper protection, severe damage and breakage will happen quickly.
The Scientific Magic of Olaplex
How do we stop this chemical damage from happening? Therefore, we introduce the magic of Olaplex. This product is not just a standard conditioning mask. Actually, it is a deep, scientific bond builder.
Your hair contains millions of delicate disulfide bonds. As we mentioned, bleach snaps these crucial bonds apart. Fortunately, Olaplex actively finds these broken bonds inside the hair shaft. Then, it chemically links them back together while the bleach is processing! As a result, your hair stays incredibly strong during the entire service.
Why We Recommend Olaplex
Why do we always suggest this specific treatment? First, our top priority is always your hair health. We absolutely refuse to ruin or compromise your hair.
Consequently, adding Olaplex allows us to lift your color safely. Furthermore, it lets us achieve a clean canvas for any final color. Whether you want icy platinum or vibrant red, it keeps your newly bleached hair feeling incredibly soft and strong. Ultimately, Olaplex is the absolute best insurance policy for your beautiful hair. It is a true salon must-have!
Stylist Secret: At-Home Bond Building
How do you keep your hair strong after you leave the salon? First, the in-salon Olaplex treatment is only step one. Therefore, you must continue the care at home.
We highly recommend using the Olaplex No. 3 Hair Perfector weekly. Specifically, this at-home treatment keeps rebuilding your hair bonds in the shower. Consequently, your bleached hair will stay healthy, bouncy, and totally frizz-free between your salon visits!
Ready for a Safe Color Journey? ✂️

Are you ready for a massive, safe color transformation? Any custom bleach service always pairs perfectly with our Olaplex add-on.
If you want to lighten your hair without the heavy damage, we can certainly help. We just need to get you in the salon chair!
Assort Amsterdam
📍 Kerkstraat 99A, 1017 GD Amsterdam
✉️ info.assortams@assort-hair.com
📞 +31 6 15416994