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assort — film still

Tokyo craft on the canal ring.

Japanese hair salon · Canal Ring · Amsterdam
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The Story

We do not just cut hair —
we design identity.

Assort is a hybrid salon: the precision and hospitality — omotenashi — of Japanese hairdressing, fused with the creative freedom and diversity of the West.

Juunin Toiro — ten people, ten colors. The name Assort comes from assortment: like a box of premium chocolates, each of us is distinct, and each guest deserves a style of their own. Across our salons we are all reading the same book, just different chapters — and that book is the love for beauty.

Amsterdam is our Canal Ring chapter — on Kerkstraat, serving the city in English and Japanese.

Nine salons · Eight cities · Seven countries
349K Instagram · 842K TikTok · 139K YouTube

The Team
Haruka Takahira — StylistHaruka TakahiraStylistEnglishintermediate@haseharu.___Nanami Tsukamoto — StylistNanami TsukamotoStylistEnglishnative@nanascosmowrldSarasa Otomo — StylistSarasa OtomoStylistEnglishintermediate@sarasa_otmYuka Nakano — StylistYuka NakanoStylistEnglishadvanced@yuka_hair_vanMayumi Furukawa — StylistMayumi FurukawaStylistEnglishintermediate@assort_mayumiYukihisa Sato — StylistYukihisa SatoStylistEnglishintermediate@yuki_hair_ny_tokyoAkiko Iwaya — Top StylistAkiko IwayaTop StylistEnglishintermediate@akko_assortMakoto Iwaya — ColoristMakoto IwayaColoristEnglishintermediate@makoto_assortShotaro Ishige — StylistShotaro IshigeStylistEnglishintermediate@shotaro__hairASSORT — International Hair Salon — NetherlandsParis NguyenReceptionistEnglishfluentDutchnativeVietnamesenative@assort.amsterdam
Journal
AllHair CutColorDesign ColorNewsTreatmentsPerms
Hair CutAlert: Casting Models for Our August Content DaysAugust 7, 2026ColorThe Maintenance of Intensity: Why the Pink Touch-Up is a Ritual of PrecisionAugust 6, 2026Hair CutThe Block Cutoff: Why the Blonde Dip Dye Rejects the Seamless GradientJuly 26, 2026Design ColorRestraining the Chaos: Why the Black Dip Dye Reframes the Classic BrunetteJuly 25, 2026Design ColorHidden Geometry: Elevating the Y2K Raccoon Stripe with a Hot Pink PeekabooJuly 22, 2026
SEE ALL
Social
Instagram@assort.amsterdam 13K
Crimson. Deep crimson roots bleeding into heavy, pitch-black tips. We lifted th♥ 85 · 💬 0The Layered Dimension. 🌪️✨ It’s all about fluid movement and weightless struct♥ 36 · 💬 5✂️ Soft, sweeping movement meets a custom-curated fringe. We kept the luxurious♥ 103 · 💬 0The Bob to Pixie. Shedding the length for a bold, custom pixie. We stripped awa♥ 109 · 💬 0
@assort.hair 350K
Location: Amsterdam, Netherlands Assort Amsterdam 99 Kerkstraat 1017 GD Amster♥ 761 · 💬 14Location: New York, United States Assort New York 22 Jones St, New York NY 1001♥ 723 · 💬 38Location: Amsterdam, Netherlands Assort Amsterdam 99 Kerkstraat 1017 GD Amster♥ 2K · 💬 47Location: New York, United States Assort New York 22 Jones St, New York NY 1001♥ 524 · 💬 7
YouTube139K subscribers
White Ghost Roots with Black Ends #hairtransformation #hairconsultationPink Hair with Raccoon Tail Design #hairtransformation #hairconsultationDeep Purple Hair with Money Piece Highlights #hairtransformation #hairconsultatiMushroom Cut with Soft Highlights #hairtransformation #hairconsultation
TikTok@assort.hair · 842K followers
Location: New York, United States Assort New York 22 Jones St, New York NY 10014Location: Amsterdam, Netherlands Assort Amsterdam 99 Kerkstraat 1017 GD AmsterdLocation: New York, United States Assort New York 22 Jones St, New York NY 10014Assort New York 22 Jones St, New York NY 10014 Japanese Straight Perm with Soft
Reviews
4.7★★★★★★★★★★566 Google reviews ↗
BBojidar Nedkovthis month
★★★★★

My appointment with Akiko was lovely. She is very skilled, knowledgeable and has an excellent eye for detail! She is also a joy to be around! Initially, I was not sure what exact hair style I’d want, all I knew was that I wanted something different. Akiko helped me discover my new haircut, during the process she actively discussed with me different components and made minor tweaks on the go. I am so happy with both the result and the process!

AAimee Gouwthis month
★★★★★

Super good! I barely had to do a lot of explanation and got my hair exactly how I wanted it, the workers are super nice and friendly too. Definitely recommend to visit!

YYaroslava Yaroslavathis month
★★★★★

Yuki is a very attentive and friendly person . Asked me what I want and considered all my needs. Thank you

Assort Worldwide
TokyoJapanOsakaJapanNew YorkUnited StatesHong KongHong KongAmsterdamNetherlandsyou are hereLondonUnited KingdomMelbourneAustraliaVancouverCanada

Nine salons · Eight cities · Seven countries — one book, different chapters.

Salon Location
ASSORT AMSTERDAM
AddressKerkstraat 99A, 1017 GD Amsterdam, Netherlands
Telephone+31 6 15416994
Mon–Sun10:00-19:00
Instagram@assort.amsterdam
PaymentFully cashless · credit & debit cards
Cancellation Policy

We ask that you reschedule or cancel at least 24 hours before your appointment.

Changes within 24 hours of the appointment time, and no-shows, are charged 100% of the booked service price.

All cancellations and reschedules are made through Fresha, our online booking system.

Running late? 30-minute services hold your chair for 10 minutes, cancelled after 15 with no contact; standard services hold for 15 minutes, cancelled after 30; and services of 3 hours or more hold for 30 minutes — after that the booking is released as a no-show.

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