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assort — film still

Tokyo craft on the canal ring.

Japanese hair salon · Canal Ring · Amsterdam
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The Story

We do not just cut hair —
we design identity.

Assort is a hybrid salon: the precision and hospitality — omotenashi — of Japanese hairdressing, fused with the creative freedom and diversity of the West.

Juunin Toiro — ten people, ten colors. The name Assort comes from assortment: like a box of premium chocolates, each of us is distinct, and each guest deserves a style of their own. Across our salons we are all reading the same book, just different chapters — and that book is the love for beauty.

Amsterdam is our Canal Ring chapter — on Kerkstraat, serving the city in English and Japanese.

Nine salons · Eight cities · Seven countries
349K Instagram · 842K TikTok · 139K YouTube

The Team
Haruka Takahira — StylistHaruka TakahiraStylistEnglishintermediate@haseharu.___Nanami Tsukamoto — StylistNanami TsukamotoStylistEnglishnative@nanascosmowrldSarasa Otomo — StylistSarasa OtomoStylistEnglishintermediate@sarasa_otmYuka Nakano — StylistYuka NakanoStylistEnglishadvanced@yuka_hair_vanMayumi Furukawa — StylistMayumi FurukawaStylistEnglishintermediate@assort_mayumiYukihisa Sato — StylistYukihisa SatoStylistEnglishintermediate@yuki_hair_ny_tokyoAkiko Iwaya — Top StylistAkiko IwayaTop StylistEnglishintermediate@akko_assortMakoto Iwaya — ColoristMakoto IwayaColoristEnglishintermediate@makoto_assortShotaro Ishige — StylistShotaro IshigeStylistEnglishintermediate@shotaro__hairASSORT — International Hair Salon — NetherlandsParis NguyenReceptionistEnglishfluentDutchnativeVietnamesenative@assort.amsterdam
Journal
AllHair CutColorDesign ColorNewsTreatmentsPerms
Hair CutAlert: Casting Models for Our August Content DaysAugust 7, 2026ColorThe Maintenance of Intensity: Why the Pink Touch-Up is a Ritual of PrecisionAugust 6, 2026Hair CutThe Block Cutoff: Why the Blonde Dip Dye Rejects the Seamless GradientJuly 26, 2026Design ColorRestraining the Chaos: Why the Black Dip Dye Reframes the Classic BrunetteJuly 25, 2026Design ColorHidden Geometry: Elevating the Y2K Raccoon Stripe with a Hot Pink PeekabooJuly 22, 2026
SEE ALL
Social
Instagram@assort.amsterdam 13K
Crimson. Deep crimson roots bleeding into heavy, pitch-black tips. We lifted th♥ 103 · 💬 0The Layered Dimension. 🌪️✨ It’s all about fluid movement and weightless struct♥ 39 · 💬 6✂️ Soft, sweeping movement meets a custom-curated fringe. We kept the luxurious♥ 106 · 💬 0The Bob to Pixie. Shedding the length for a bold, custom pixie. We stripped awa♥ 109 · 💬 0
@assort.hair 350K
Location: Amsterdam, Netherlands Assort Amsterdam 99 Kerkstraat 1017 GD Amster♥ 647 · 💬 17Location: Amsterdam, Netherlands Assort Amsterdam 99 Kerkstraat 1017 GD Amster♥ 858 · 💬 14Location: New York, United States Assort New York 22 Jones St, New York NY 1001♥ 764 · 💬 39Location: Amsterdam, Netherlands Assort Amsterdam 99 Kerkstraat 1017 GD Amster♥ 2K · 💬 47
YouTube139K subscribers
White Ghost Roots with Black Ends #hairtransformation #hairconsultationPink Hair with Raccoon Tail Design #hairtransformation #hairconsultationDeep Purple Hair with Money Piece Highlights #hairtransformation #hairconsultatiMushroom Cut with Soft Highlights #hairtransformation #hairconsultation
TikTok@assort.hair · 842K followers
Location: New York, United States Assort New York 22 Jones St, New York NY 10014Assort New York 22 Jones St, New York NY 10014 Japanese Straight Perm with Soft 【公式発表】カナダ・バンクーバー店 2026年12月オープン ASSORT 9店舗目となる新店舗を、カナダ・バンクーバーにオープンします🇨🇦 それに伴い、バン
Reviews
4.7★★★★★★★★★★566 Google reviews ↗
BBojidar Nedkovthis month
★★★★★

My appointment with Akiko was lovely. She is very skilled, knowledgeable and has an excellent eye for detail! She is also a joy to be around! Initially, I was not sure what exact hair style I’d want, all I knew was that I wanted something different. Akiko helped me discover my new haircut, during the process she actively discussed with me different components and made minor tweaks on the go. I am so happy with both the result and the process!

AAimee Gouwthis month
★★★★★

Super good! I barely had to do a lot of explanation and got my hair exactly how I wanted it, the workers are super nice and friendly too. Definitely recommend to visit!

YYaroslava Yaroslavathis month
★★★★★

Yuki is a very attentive and friendly person . Asked me what I want and considered all my needs. Thank you

Assort Worldwide
TokyoJapanOsakaJapanNew YorkUnited StatesHong KongHong KongAmsterdamNetherlandsyou are hereLondonUnited KingdomMelbourneAustraliaVancouverCanada

Nine salons · Eight cities · Seven countries — one book, different chapters.

Salon Location
ASSORT AMSTERDAM
AddressKerkstraat 99A, 1017 GD Amsterdam, Netherlands
Telephone+31 6 15416994
Mon–Sun10:00-19:00
Instagram@assort.amsterdam
PaymentFully cashless · credit & debit cards
Cancellation Policy

We ask that you reschedule or cancel at least 24 hours before your appointment.

Changes within 24 hours of the appointment time, and no-shows, are charged 100% of the booked service price.

All cancellations and reschedules are made through Fresha, our online booking system.

Running late? 30-minute services hold your chair for 10 minutes, cancelled after 15 with no contact; standard services hold for 15 minutes, cancelled after 30; and services of 3 hours or more hold for 30 minutes — after that the booking is released as a no-show.

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