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assort — film still

Tokyo craft on the canal ring.

Japanese hair salon · Canal Ring · Amsterdam
Book an appointment
info.assortams@assort-hair.com
The Story

We do not just cut hair —
we design identity.

Assort is a hybrid salon: the precision and hospitality — omotenashi — of Japanese hairdressing, fused with the creative freedom and diversity of the West.

Juunin Toiro — ten people, ten colors. The name Assort comes from assortment: like a box of premium chocolates, each of us is distinct, and each guest deserves a style of their own. Across our salons we are all reading the same book, just different chapters — and that book is the love for beauty.

Amsterdam is our Canal Ring chapter — on Kerkstraat, serving the city in English and Japanese.

Nine salons · Eight cities · Seven countries
348K Instagram · 840K TikTok · 138K YouTube

The Team
Haruka Takahira — StylistHaruka TakahiraStylistEnglishintermediate@haseharu.___Nanami Tsukamoto — StylistNanami TsukamotoStylistEnglishnative@nanascosmowrldSarasa Otomo — StylistSarasa OtomoStylistEnglishintermediate@sarasa_otmYuka Nakano — StylistYuka NakanoStylistEnglishadvanced@yuka_hair_vanMayumi Furukawa — StylistMayumi FurukawaStylistEnglishintermediate@assort_mayumiYukihisa Sato — StylistYukihisa SatoStylistEnglishintermediate@yuki_hair_ny_tokyoAkiko Iwaya — StylistAkiko IwayaStylistEnglishintermediate@akko_assortMakoto Iwaya — ColoristMakoto IwayaColoristEnglishintermediate@makoto_assortShotaro Ishige — StylistShotaro IshigeStylistEnglishintermediate@shotaro__hairASSORT — International Hair Salon — NetherlandsParis NguyenReceptionistEnglishfluentDutchnativeVietnamesenative@assort.amsterdam
Journal
AllHair CutColorDesign ColorNewsTreatmentsPerms
Hair CutAlert: Casting Models for Our August Content DaysAugust 7, 2026ColorThe Maintenance of Intensity: Why the Pink Touch-Up is a Ritual of PrecisionAugust 6, 2026Hair CutThe Block Cutoff: Why the Blonde Dip Dye Rejects the Seamless GradientJuly 26, 2026Design ColorRestraining the Chaos: Why the Black Dip Dye Reframes the Classic BrunetteJuly 25, 2026Design ColorHidden Geometry: Elevating the Y2K Raccoon Stripe with a Hot Pink PeekabooJuly 22, 2026
SEE ALL
Social
Instagram@assort.amsterdam 13K
Sparkle. Iconic color palette, tailored for a sharp, short silhouette. We lifte♥ 182 · 💬 7Y2K. Bold, deliberate, and high-impact. We lifted thick, high-contrast panels t♥ 96 · 💬 0Sunset. High-vis color melt with pure electric energy. We took it through a tri♥ 84 · 💬 8Shape up. No overhaul needed—just pure precision. We carved out the excess weig♥ 64 · 💬 1
@assort.hair 349K
Location: Amsterdam, Netherlands Assort Amsterdam 99 Kerkstraat 1017 GD Amster♥ 611 · 💬 9Location: New York, United States Assort New York 22 Jones St, New York NY 1001♥ 1K · 💬 30Location: Amsterdam, Netherlands Assort Amsterdam 99 Kerkstraat 1017 GD Amster♥ 1K · 💬 36Location: New York, United States Assort New York 22 Jones St, New York NY 1001♥ 415 · 💬 6
YouTube138K subscribers
Pink Peekaboo Highlights on Long Brunette Hair Transformation #hairtransformatioBleach to Vivid Blue Shag Transformation #hairtransformation #hairconsultationGray Hair to Blue Purple Pink Gradation Color Transformation #hairtransformationPurple Gradient Hair Color #hairtransformation #hairconsultation
TikTok@assort.hair · 840K followers
Location: New York, United States Assort New York 22 Jones St, New York NY 10014Location: Amsterdam, Netherlands Assort Amsterdam 99 Kerkstraat 1017 GD AmsterdLocation: New York, United States Assort New York 22 Jones St, New York NY 10014Location: New York, United States Assort New York 22 Jones St, New York NY 10014
Reviews
4.7★★★★★★★★★★581 Google reviews ↗
ААлена Самборскаяthis month
★★★★★

Very nice and caring

Jjulie kimthis month
★★★★★

Did exactly as pre discussed ! And also was great with washing my hair . Very satisfactory !

VVivian Fthis month
★★★★★

Got a haircut by Yuki for the second time. I decided to get a pixie cut this time and wanted to get it cut by somebody who i was certain would get it exactly right, which Yuki did!! After almost falling asleep during the hair wash, I got the perfect haircut. I am very happy with the result and only wishes I lived closer by so that I could get my hair cut here more often :)

Assort Worldwide
TokyoJapanOsakaJapanNew YorkUnited StatesHong KongHong KongAmsterdamNetherlandsyou are hereLondonUnited KingdomMelbourneAustraliaVancouverCanada

Nine salons · Eight cities · Seven countries — one book, different chapters.

Salon Location
ASSORT AMSTERDAM
AddressKerkstraat 99A, 1017 GD Amsterdam, Netherlands
Emailinfo.assortams@assort-hair.com
Mon–Sun10:00-19:00
Instagram@assort.amsterdam
PaymentFully cashless · credit & debit cards
Cancellation Policy

We ask that you reschedule or cancel at least 24 hours before your appointment.

Changes within 24 hours of the appointment time, and no-shows, are charged 100% of the booked service price.

All cancellations and reschedules are made through Fresha, our online booking system.

Running late? 30-minute services hold your chair for 10 minutes, cancelled after 15 with no contact; standard services hold for 15 minutes, cancelled after 30; and services of 3 hours or more hold for 30 minutes — after that the booking is released as a no-show.

FAQ
How do I get to ASSORT Amsterdam by public transport?

ASSORT Amsterdam is at Kerkstraat 99A, inside the Grachtengordel (canal ring). The Keizersgracht tram stop (lines 2, 12) is about a 3-minute walk; Vijzelgracht metro station (line 52) is about a 5-minute walk.

How do I book an appointment at ASSORT Amsterdam?

Book online through Fresha — ASSORT Amsterdam does not take bookings by phone. For general questions, you can also DM @assort.amsterdam on Instagram.

What is ASSORT Amsterdam's cancellation policy?

Please reschedule or cancel at least 24 hours before your appointment. Changes within 24 hours of the appointment, and no-shows, are charged 100% of the booked service price.

Do the stylists at ASSORT Amsterdam speak English?

Yes. ASSORT Amsterdam is English-speaking and foreigner-friendly, and regularly welcomes clients from many countries.

Book an appointment