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assort — film still

Tokyo craft on the canal ring.

Japanese hair salon · Canal Ring · Amsterdam
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The Story

We do not just cut hair —
we design identity.

Assort is a hybrid salon: the precision and hospitality — omotenashi — of Japanese hairdressing, fused with the creative freedom and diversity of the West.

Juunin Toiro — ten people, ten colors. The name Assort comes from assortment: like a box of premium chocolates, each of us is distinct, and each guest deserves a style of their own. Across our salons we are all reading the same book, just different chapters — and that book is the love for beauty.

Amsterdam is our Canal Ring chapter — on Kerkstraat, serving the city in English and Japanese.

Nine salons · Eight cities · Seven countries
349K Instagram · 840K TikTok · 139K YouTube

The Team
Haruka Takahira — StylistHaruka TakahiraStylistEnglishintermediate@haseharu.___Nanami Tsukamoto — StylistNanami TsukamotoStylistEnglishnative@nanascosmowrldSarasa Otomo — StylistSarasa OtomoStylistEnglishintermediate@sarasa_otmYuka Nakano — StylistYuka NakanoStylistEnglishadvanced@yuka_hair_vanMayumi Furukawa — StylistMayumi FurukawaStylistEnglishintermediate@assort_mayumiYukihisa Sato — StylistYukihisa SatoStylistEnglishintermediate@yuki_hair_ny_tokyoAkiko Iwaya — StylistAkiko IwayaStylistEnglishintermediate@akko_assortMakoto Iwaya — ColoristMakoto IwayaColoristEnglishintermediate@makoto_assortShotaro Ishige — StylistShotaro IshigeStylistEnglishintermediate@shotaro__hairASSORT — International Hair Salon — NetherlandsParis NguyenReceptionistEnglishfluentDutchnativeVietnamesenative@assort.amsterdam
Journal
AllHair CutColorDesign ColorNewsTreatmentsPerms
Hair CutAlert: Casting Models for Our August Content DaysAugust 7, 2026ColorThe Maintenance of Intensity: Why the Pink Touch-Up is a Ritual of PrecisionAugust 6, 2026Hair CutThe Block Cutoff: Why the Blonde Dip Dye Rejects the Seamless GradientJuly 26, 2026Design ColorRestraining the Chaos: Why the Black Dip Dye Reframes the Classic BrunetteJuly 25, 2026Design ColorHidden Geometry: Elevating the Y2K Raccoon Stripe with a Hot Pink PeekabooJuly 22, 2026
SEE ALL
Social
Instagram@assort.amsterdam 13K
Sparkle. Iconic color palette, tailored for a sharp, short silhouette. We lifte♥ 164 · 💬 5Y2K. Bold, deliberate, and high-impact. We lifted thick, high-contrast panels t♥ 86 · 💬 0Sunset. High-vis color melt with pure electric energy. We took it through a tri♥ 75 · 💬 8Shape up. No overhaul needed—just pure precision. We carved out the excess weig♥ 63 · 💬 1
@assort.hair 349K
Location: New York, United States Assort New York 22 Jones St, New York NY 1001♥ 1K · 💬 30Location: Amsterdam, Netherlands Assort Amsterdam 99 Kerkstraat 1017 GD Amster♥ 1K · 💬 35Location: New York, United States Assort New York 22 Jones St, New York NY 1001♥ 392 · 💬 6Location: Amsterdam, Netherlands Assort Amsterdam 99 Kerkstraat 1017 GD Amster♥ 2K · 💬 24
YouTube139K subscribers
Bleach to Vivid Blue Shag Transformation #hairtransformation #hairconsultationGray Hair to Blue Purple Pink Gradation Color Transformation #hairtransformationPurple Gradient Hair Color #hairtransformation #hairconsultationWhite Ghost Roots with Black Ends #hairtransformation #hairconsultation
TikTok@assort.hair · 840K followers
Location: New York, United States Assort New York 22 Jones St, New York NY 10014Location: Amsterdam, Netherlands Assort Amsterdam 99 Kerkstraat 1017 GD Amsterd
Reviews
4.7★★★★★★★★★★579 Google reviews ↗
VVivian Fthis month
★★★★★

Got a haircut by Yuki for the second time. I decided to get a pixie cut this time and wanted to get it cut by somebody who i was certain would get it exactly right, which Yuki did!! After almost falling asleep during the hair wash, I got the perfect haircut. I am very happy with the result and only wishes I lived closer by so that I could get my hair cut here more often :)

PPersonthis month
★★★★★

It was my first time at the salon and I was a little nervous at first, however it all went away the moment I walked in) Everyone was very nice and the atmosphere was great! Haruka was very particular with my hair and specified every step with me, as well as giving me some useful tips when it comes to styling my hair type! The haircut was exactly what I wanted and I will be coming back!!

SSim V.this month
★★★★★

Shotaro is an exceptional hair stylist! So delicate, attentive to detail, and truly professional. I was very impressed with the result and will definitely be back. Highly recommended!

Assort Worldwide
TokyoJapanOsakaJapanNew YorkUnited StatesHong KongHong KongAmsterdamNetherlandsyou are hereLondonUnited KingdomMelbourneAustraliaVancouverCanada

Nine salons · Eight cities · Seven countries — one book, different chapters.

Salon Location
ASSORT AMSTERDAM
AddressKerkstraat 99A, 1017 GD Amsterdam, Netherlands
Telephone+31 6 15416994
Mon–Sun10:00-19:00
Instagram@assort.amsterdam
PaymentFully cashless · credit & debit cards
Cancellation Policy

We ask that you reschedule or cancel at least 24 hours before your appointment.

Changes within 24 hours of the appointment time, and no-shows, are charged 100% of the booked service price.

All cancellations and reschedules are made through Fresha, our online booking system.

Running late? 30-minute services hold your chair for 10 minutes, cancelled after 15 with no contact; standard services hold for 15 minutes, cancelled after 30; and services of 3 hours or more hold for 30 minutes — after that the booking is released as a no-show.

FAQ
How do I get to ASSORT Amsterdam by public transport?

ASSORT Amsterdam is at Kerkstraat 99A, inside the Grachtengordel (canal ring). The Keizersgracht tram stop (lines 2, 12) is about a 3-minute walk; Vijzelgracht metro station (line 52) is about a 5-minute walk.

How do I book an appointment at ASSORT Amsterdam?

Book online through Fresha — ASSORT Amsterdam does not take bookings by phone. For general questions, you can also DM @assort.amsterdam on Instagram.

What is ASSORT Amsterdam's cancellation policy?

Please reschedule or cancel at least 24 hours before your appointment. Changes within 24 hours of the appointment, and no-shows, are charged 100% of the booked service price.

Do the stylists at ASSORT Amsterdam speak English?

Yes. ASSORT Amsterdam is English-speaking and foreigner-friendly, and regularly welcomes clients from many countries.

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