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Japanese Hair Salon in Amsterdam

Japanese hair stylists · Japanese-speaking & English-speaking · Kerkstraat

assort — film still

Tokyo craft on the canal ring.

Japanese hair salon · Canal Ring · Amsterdam
Book an appointment
info.assortams@assort-hair.com
The Story

We do not just cut hair —
we design identity.

Assort is a hybrid salon: the precision and hospitality — omotenashi — of Japanese hairdressing, fused with the creative freedom and diversity of the West.

Juunin Toiro — ten people, ten colors. The name Assort comes from assortment: like a box of premium chocolates, each of us is distinct, and each guest deserves a style of their own. Across our salons we are all reading the same book, just different chapters — and that book is the love for beauty.

Amsterdam is our Canal Ring chapter — on Kerkstraat, serving the city in English and Japanese.

Nine salons · Eight cities · Seven countries
347K Instagram · 837K TikTok · 138K YouTube

The Team
Haruka Takahira — StylistHaruka TakahiraStylistEnglishintermediate@haseharu.___Nanami Tsukamoto — StylistNanami TsukamotoStylistEnglishnative@nanascosmowrldSarasa Otomo — StylistSarasa OtomoStylistEnglishintermediate@sarasa_otmYuka Nakano — StylistYuka NakanoStylistEnglishadvanced@yuka_hair_vanMayumi Furukawa — StylistMayumi FurukawaStylistEnglishintermediate@assort_mayumiYukihisa Sato — StylistYukihisa SatoStylistEnglishintermediate@yuki_hair_ny_tokyoAkiko Iwaya — StylistAkiko IwayaStylistEnglishintermediate@akko_assortMakoto Iwaya — ColoristMakoto IwayaColoristEnglishintermediate@makoto_assortShotaro Ishige — StylistShotaro IshigeStylistEnglishintermediate@shotaro__hairASSORT — International Hair Salon — NetherlandsParis NguyenReceptionistEnglishfluentDutchnativeVietnamesenative@assort.amsterdam
Journal
AllNewsHair CutColorDesign ColorTreatmentsPerms
NewsRed Vivid Colour Transformation in AmsterdamSeptember 19, 2026Hair CutAlert: Casting Models for Our August Content DaysAugust 7, 2026ColorThe Maintenance of Intensity: Why the Pink Touch-Up is a Ritual of PrecisionAugust 6, 2026Hair CutThe Block Cutoff: Why the Blonde Dip Dye Rejects the Seamless GradientJuly 26, 2026Design ColorRestraining the Chaos: Why the Black Dip Dye Reframes the Classic BrunetteJuly 25, 2026
SEE ALL
Social
Instagram@assort.amsterdam 13K
Reset. Tailored shape, weightless feel, and clean movement. We refined the per♥ 28 · 💬 0Peek behind the chair with @yuki_hair_ny_tokyo Details Service: Design / Hairc♥ 54 · 💬 0Sparkle. Iconic color palette, tailored for a sharp, short silhouette. We lifte♥ 184 · 💬 7Y2K. Bold, deliberate, and high-impact. We lifted thick, high-contrast panels t♥ 100 · 💬 0
@assort.hair 347K
Location: New York, United States Assort New York 22 Jones St, New York NY 1001♥ 953 · 💬 14Location: Amsterdam, Netherlands Assort Amsterdam 99 Kerkstraat 1017 GD Amster♥ 672 · 💬 9Location: New York, United States Assort New York 22 Jones St, New York NY 1001♥ 1K · 💬 30Location: Amsterdam, Netherlands Assort Amsterdam 99 Kerkstraat 1017 GD Amster♥ 1K · 💬 36
YouTube138K subscribers
Pink bob transformation on layered dark hair #hairtransformation #hairconsultatiPink Buzz Cut with Kanji Design Transformation #hairtransformation #hairconsultaFiery red and orange calico hair color transformation with #hairtransformation #Wavy to Sleek Straight Perm Shag Transformation #hairtransformation #hairconsult
TikTok@assort.hair · 837K followers
Location: Amsterdam, Netherlands Assort Amsterdam 99 Kerkstraat 1017 GD AmsterdLocation: Amsterdam, Netherlands Assort Amsterdam 99 Kerkstraat 1017 GD AmsterdLocation: New York, United States Assort New York 22 Jones St, New York NY 10014Location: Amsterdam, Netherlands Assort Amsterdam 99 Kerkstraat 1017 GD Amsterd
Reviews
4.7★★★★★★★★★★597 Google reviews ↗
EEmily Schrainerthis month
★★★★★

I had such a wonderful experience here! My hairdresser was absolutely lovely, professional and really listened to what I wanted. I came in with straight hair and wanted a spiral perm, and I couldn’t be happier with the result. The curls turned out exactly how I imagined them – beautiful, defined and so natural-looking. She took her time, explained everything and made me feel really comfortable throughout the whole appointment. You can tell that she genuinely cares about her work and her clients. Thank you so much for making my hair dreams come true!

Ddaphnethis month
★★★★★

Haruka was super sweet, cut my hair exactly how I wanted it and explained to me how to style it!

HHanna Shafiqthis month
★★★★★

I LOVE Sarasa!! She does my hair amazingly, she’s quite literally my favourite hairstylist

Assort Worldwide
TokyoJapanOsakaJapanNew YorkUnited StatesHong KongHong KongAmsterdamNetherlandsyou are hereLondonUnited KingdomMelbourneAustraliaVancouverCanada

Nine salons · Eight cities · Seven countries — one book, different chapters.

Salon Location
ASSORT AMSTERDAM
AddressKerkstraat 99A, 1017 GD Amsterdam, Netherlands
Emailinfo.assortams@assort-hair.com
Mon–Sun10:00-19:00
Instagram@assort.amsterdam
PaymentFully cashless · credit & debit cards
Cancellation Policy

We ask that you reschedule or cancel at least 24 hours before your appointment.

Changes within 24 hours of the appointment time, and no-shows, are charged 100% of the booked service price.

All cancellations and reschedules are made through Fresha, our online booking system.

Running late? 30-minute services hold your chair for 10 minutes, cancelled after 15 with no contact; standard services hold for 15 minutes, cancelled after 30; and services of 3 hours or more hold for 30 minutes — after that the booking is released as a no-show.

FAQ
How do I get to ASSORT Amsterdam by public transport?

ASSORT Amsterdam is at Kerkstraat 99A, inside the Grachtengordel (canal ring). The Keizersgracht tram stop (lines 2, 12) is about a 3-minute walk; Vijzelgracht metro station (line 52) is about a 5-minute walk.

How do I book an appointment at ASSORT Amsterdam?

Book online through Fresha — ASSORT Amsterdam does not take bookings by phone. For general questions, you can also DM @assort.amsterdam on Instagram.

What is ASSORT Amsterdam's cancellation policy?

Please reschedule or cancel at least 24 hours before your appointment. Changes within 24 hours of the appointment, and no-shows, are charged 100% of the booked service price.

Do the stylists at ASSORT Amsterdam speak English?

Yes. ASSORT Amsterdam is English-speaking and foreigner-friendly, and regularly welcomes clients from many countries.

Book an appointment