NEWS

Effortless Texture: Your Guide to Assort Amsterdam’s Perms

If there is one major rule for 2026 hair trends, it is this: work with your texture, not against it. Whether you are craving the ultra-sleek “Glass Hair” look or bouncy, “I woke up like this” waves, spending hours with hot tools is officially out. The modern solution? A customized perm.

At Assort, we specialize in high-quality texture treatments that give you effortless, ready-to-wear hair every single day. If you are confused about which perm to book, we’ve got you covered. Here is the ultimate breakdown of our signature texture services!

1. The Japanese Straight Perm: Glass Hair Perfection

Sleek, glossy Japanese straight perm result showing healthy, straight hair.

Tired of fighting the frizz? The Japanese Straight Perm is your best friend. This chemical treatment permanently straightens your hair, completely changing its internal structure to leave it ultra-glossy, pin-straight, and incredibly smooth. It is the ultimate hack for achieving 2026’s sleekest, liquid-hair silhouettes without touching a flat iron.

Starts at: €280,- (without haircut) | €320,- (with haircut)

2. The Digital Perm: Undone Luxury Waves

Soft, natural-looking waves achieved with a digital perm at Assort Amsterdam.

If you want that bouncy, salon-blowout look, the Digital Perm is the answer. We use temperature-controlled rods to thermally recondition the hair. The result? Large, soft, and realistic waves that actually look most prominent when your hair is dry. It gives you that highly-coveted “undone luxury” volume with zero effort.

Starts at: €210,- (without haircut) | €250,- (with haircut)

3. The Spiral Perm: Authentic, Bold Curls

Before spiral permBouncy, defined curls from a modern spiral perm.

Curls are taking over this year, and the bigger, the better. A Spiral Perm uses long perm rods set vertically to give you beautiful, high-volume ringlets from root to tip. It’s perfect for adding major, bold texture and a confident cool-girl edge to your everyday look.

Starts at: €180,- (without haircut) | €220,- (with haircut)

4. The Cold Wave Perm: Lived-In Texture

This is the classic perm technique, perfect for achieving a tighter, more traditional curl or a beachy wave. Because it doesn’t use high heat machines like the digital perm, we can get the rollers closer to your scalp for maximum root volume. It’s amazing for shorter styles, shags, and giving fine hair a much-needed boost of lived-in texture.

Starts at: €150,- (without haircut) | €190,- (with haircut)

Before Cold Wave PermEffortless, lived-in wavy texture from a cold wave perm.

Stylist Secret: How to Choose Your Perfect Match

Still not sure which one to pick? The secret is to start with your end goal in mind.

Think about the exact vibe you want to achieve. Are you dreaming of sleek, frizz-free perfection? The Japanese Straight Perm is your match. Want that effortlessly bouncy, salon-blowout look? Go Digital. Prefer a messy, lived-in beach wave or bold, authentic curls? A Cold Wave or Spiral perm is exactly what you need.

Because everyone’s hair history, damage level, and natural texture are totally unique, we highly recommend booking a Consultation first. During a quick chat, one of our expert stylists will analyze your hair health, listen to your exact goals, and match you with the perfect texture treatment to bring your vision to life safely.

Book Your Texture Transformation ✂️

Ready to ditch the daily styling routine and wake up with perfect hair? We need to get you in the chair.

Tap here to book

Assort Amsterdam
📍 Kerkstraat 99A, 1017 GD Amsterdam
✉️ info.assortams@assort-hair.com
📞 +31 6 15416994

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