NEWS

Going from Espresso Brown to Platinum Blonde in Amsterdam

Have you ever dreamed of going completely blonde? Often, clients with very dark hair crave a massive, exciting change. However, transitioning from espresso brown to icy platinum is no easy task. Actually, it takes time, immense patience, and extreme professional skill.

Today, we are breaking down a stunning five-hour blonding journey. Let us look at exactly what this major transformation requires from start to finish.

The Crucial First Step: A Prior Consultation

First, a massive blonding journey always begins with a consultation. Specifically, we need to examine your hair history. Have you ever used dark box dye? Alternatively, is your hair naturally dark?

A frontal portrait of a person with long, dark espresso-colored hair. The hair is naturally wavy and styled with a simple side part.

Therefore, having a quick chat beforehand is absolutely essential. Consequently, we can plan the safest route to your dream blonde. Ultimately, this guarantees your hair stays healthy.

The Triple Process Journey Explained A back view of a person showing their long, dark hair falling past the shoulders in a natural V-shape

Going from deep espresso brown to bright platinum requires serious lifting. You simply cannot achieve this in one single step. Therefore, we use a specialized Triple Process technique.

First, we apply a gentle professional lightener. This initial step breaks through the heavy dark brown pigment. It usually turns the hair orange or warm yellow. Next, we carefully apply lightener a second time. Consequently, we lift the hair to a very pale, delicate yellow. You must reach this pale stage for a true platinum result.

Finally, we apply a custom, cool-toned gloss. Ultimately, this third step neutralizes any unwanted brassiness or yellow tones. As a result, it delivers that crisp, icy finish you really want.

The Magic of Olaplex

Naturally, lifting dark hair causes structural stress. Therefore, we absolutely must include an Olaplex treatment.

During a five-hour bleaching session, your hair needs intense protection. Specifically, Olaplex works deep inside the hair shaft. It actively rebuilds broken bonds during the chemical lifting process. Furthermore, it prevents severe damage and breakage. As a result, your newly blonde hair stays incredibly strong. Additionally, it retains a beautiful, healthy shine.

🤫 Stylist Secret: Trust the Timeline A back view of the long platinum blonde hair, showcasing the soft V-shape of the cut and the smooth, shimmering texture of the color from roots to ends.

Here is the honest truth about major blonding services. Flawless platinum hair is a serious investment of time and resources.

Specifically, this Triple Process Color starts at €330,- (without a haircut). Alternatively, it starts at €370,- (with a haircut). Furthermore, you will sit in the salon chair for about five hours. Therefore, we always tell our clients to bring a good book. Also, grab a coffee and just relax! Ultimately, achieving a healthy, glowing platinum result is completely worth the wait.

Ready for Your Blonde Era? ✂️

A side profile showing the layered cut of the platinum blonde hair. The long layers curve gently around the face and shoulders, highlighting the uniform, cool-toned color.

Are you ready to make a major change? First, you need to schedule that quick consultation. We must check your hair history to ensure a safe lifting process. After that, we can get you in the chair for the big day.

Tap here to book

Assort Amsterdam
📍 Kerkstraat 99A, 1017 GD Amsterdam
✉️ info.assortams@assort-hair.com
📞 +31 6 15416994

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