Alert: Casting Models for Our August Content Days
At Assort Amsterdam, we view hair as a structural canvas. While we love executing perfect daily maintenance, our true passion lies in extreme, deliberate aesthetic shifts. To capture these radical changes on camera, we are officially hosting our next Content Days on Sunday, August 23rd, and Monday, August 24th.
We are actively casting content models who are ready to completely abandon safe, traditional beauty standards. If you have been waiting for a sign to make a massive change, this is it.
What We Are Looking For: The “Big Wow”
For Content Day, we are strictly looking for high-impact transformations that translate powerfully on camera. We are casting for extreme structural and chemical changes:
-
The Big Chop: We want dramatic length removals. Think transforming long, heavy hair into sharp chin-length bobs, textured pixies, or geometric buzz patterns.
-
Extreme Texture Shifts: We are looking for radical perm transformations. This means taking highly coily hair to a sleek, permanent straight finish, or taking pin-straight hair into an intense, voluminous curl pattern.
-
Massive Creative Color: We want absolute color overhauls. Think heavy color blocking, full-head vivid neon saturation, or intense, high-contrast double process applications.
The Camera and the Aesthetic 
Because this is a dedicated Content Day, the camera is just as important as the shears.
If you apply to be a content model, you must be entirely comfortable being filmed and photographed throughout the entire process. We will document the raw “before,” the technical process, and the final architectural “after.” By participating, you agree to be featured as a content model across our social media channels. Furthermore, our stylists will be taking their own detailed portfolio pictures of your final look once the transformation is complete.
The Compensation: 50% Off Your Transformation
Executing a massive structural or chemical change requires serious technical skill and premium products. However, because you are allowing us to use your transformation for our creative portfolio and social media, we want to balance the exchange. All selected content models will receive a 50% discount on their total service cost for the day. This makes it the perfect opportunity to execute that expensive, dream look you have been saving up for.
How to Submit Your Canvas
If you are ready for a major aesthetic shift, here is exactly how you can apply to sit in our chair for Content Day.
Please send a Direct Message (DM) to Sheri on our Instagram account @assort.tokyo. (Do not worry about the handle—the event is strictly taking place at our Assort Amsterdam location!)
When you DM us, you must include:
-
Inspiration Pictures: Show us the exact radical change you are aiming for.
-
Your Hair History: We need absolute transparency. Tell us exactly what is currently on your hair (box dye, old bleach, previous perms, henna, etc.).
-
Confirmation: Simply confirm that you are fully comfortable being filmed and posted on our social media platforms.
Assort Amsterdam
📍 Kerkstraat 99A, 1017 GD Amsterdam
✉️ info.assortams@assort-hair.com
📞 +31 6 15416994
Want to read more blogs? Check it out below!