Behind the Scenes: Join Our Exclusive Content Days
Do you absolutely love watching viral hair transformations online? Indeed, seeing a dramatic salon makeover is incredibly satisfying. Actually, those amazing videos do not just happen by accident. Every 3 to 4 months, we hold two dedicated “Content Days” right here at Assort Amsterdam. Therefore, we want to explain exactly how these special days work today. Let us share how you can get involved and score a massive discount on your next big hair change.
What Exactly is Content Day? 
First, let us explain what happens during these special events. While Content Days happen across all our global branches, we host two dedicated filming days specifically at our Amsterdam salon every few months. During these days, the salon transforms into a professional creative studio. We dedicate our full time and energy to filming our iconic, in-depth consultation videos and capturing those jaw-dropping, dramatic before-and-after moments.
Educating Through Transformations
Next, you might wonder why we put so much effort into filming. Truly, it is not just about showing off a pretty final result. Our main goal is to deeply educate our viewers and future clients. By filming the entire consultation process, we show exactly how professional stylists evaluate hair health, choose the right techniques, and set realistic expectations. Ultimately, these videos help demystify the salon process for everyone watching at home.
Are You Camera Ready?
Naturally, being a model for Content Day requires a specific type of energy. Because we are filming your entire journey from start to finish, this event is absolutely perfect for you if you are highly comfortable in front of cameras. You will be talking with our stylists, showing off your “before” hair, and posing with your flawless “after” look. Therefore, bringing a fun, confident, and open vibe is incredibly important to make the educational video successful.
The Massive 50% Discount Benefit
Furthermore, we deeply appreciate the time and energy our models bring to the studio. Filming takes a bit longer than a standard salon visit, and you are helping us create valuable educational art. Therefore, participating in Content Day comes with an amazing perk. If you are selected as a hair model for one of these days, you receive a massive 50% discount on your entire service! Ultimately, it is a fantastic way to get that expensive, double-process creative color or dramatic chop for half the normal price.
How Do You Know When It Happens?
So, how can you actually secure a spot for our next filming session? We do not keep these days a secret! Whenever a new Content Day is approaching, we post casting calls all over our Instagram stories. We usually look for specific hair types or transformation goals, so you will always know exactly what we need. Therefore, make sure you are actively following our social media and watching our stories so you never miss an announcement.
Prefer a Private Salon Experience?
Finally, we completely understand that being filmed is not for everyone. If the idea of a camera makes you nervous, please do not worry at all. You can always just book a normal, private appointment with us any day of the week. You will receive the exact same iconic consultation, premium care, and beautiful results—just without the studio lights and microphones.
Ready for Your Next Look?
In conclusion, whether you want to be our next viral star or just want a quiet, relaxing haircut, we are always here for you. Keep an eye on our stories for the next Content Day, or easily secure a normal seat with us right now.
Assort Amsterdam
📍 Kerkstraat 99A, 1017 GD Amsterdam
✉️ info.assortams@assort-hair.com
📞 +31 6 15416994
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